As we approach 2025, it is important to look at some key trends and strategies that organisations can focus on in recruitment to stay ahead in this rapidly evolving environment.
Looking back at 2023/2024, many organisations faced challenges in finding the right skills and managing employee salary expectations.
By being forward-thinking and embracing upcoming trends, companies can more easily navigate the evolving landscape and attract top talent.
Here are The Protocol’s Group’s top 10 trends and strategies for 2025:
- AI in hiring
Artificial intelligence is transforming recruitment, making it more efficient. From candidate searches to online assessments, AI can streamline the hiring process by evaluating candidates, providing recommendations, and automating routine tasks. This innovation not only saves time but also enhances the overall candidate experience.
2. Expanding job market
The job market is slowly but steadily expanding. As industries evolve, the demand for a diverse skill set is growing. This trend means that more workers are entering the market, creating opportunities for organisations to find the right talent.
Companies must keep an eye on the areas where the market is expanding in order to successfully recruit.
3. Recruiting apps
With recruitment tools evolving, new apps have and will continue to emerge to facilitate hiring. These tools will make it quicker and easier to connect with candidates, so having a presence on these apps is paramount.
Companies should regularly keep an eye on trending apps so they can make their presence known to future candidates as soon as possible.
4. Investing in upskilling and training
It is not just about recruiting new employees: organisations should invest in upskilling and training current employees as demands change.
By allowing employees to grow, learn a new skill set, and continue to develop in their role, companies can also increase retention.
5. Flexible and hybrid roles
Employees are increasingly demanding hybrid and flexible roles, and organisations need to be able to adapt to meet this shift. Embracing flexibility not only boosts employee satisfaction, but also helps to attract top talent.
6. Reducing time-to-hire
In 2024, it took an organisation on average 4.9 weeks to hire a new candidate. Streamlining this process is essential; by using smarter tools and optimising strategies companies have the ability to make the process more efficient.
It is also more likely to make a candidate accept a job offer as they are not waiting for a company to make a decision.
7. Championing diversity and inclusion
It is more important than ever for an organisation to embrace and promote diversity, not only to attract a wider variety of candidates, but also to enhance their talent pool. This can be done by making it clear in the job description and in a company’s values.
EDI (equality, diversity and inclusion) is the backbone to any workforce and it should be prioritised at the recruitment stage.
8. Building an attractive brand
To attract top talent, companies need to maintain a strong brand. This includes offering competitive incentives, enhancing brand awareness, having an online presence, and encouraging positive reviews. Overall, an attractive brand will increase the talent pool when recruiting.
9. Outsourcing in the recruitment process
An organisation that uses a recruitment partner to outsource their hiring process has many benefits including cost-effectiveness, reduced time-to-hire (especially when recruiting multiple candidates) and analysis and reporting, making it easier for an organisation to constantly improve the recruitment process.
Outsourcing is important because it allows companies to focus on the work they are doing, without dedicating their own time and resources to the hiring process.
10. Strong social media presence
Nowadays, a social media presence is essential for any company. In the hiring process a candidate is likely to research an organisation on platforms such as Facebook, Instagram and LinkedIn.
Having a strong presence on these platforms and showing the benefits and achievements of the company can be key in encouraging a candidate to apply for a role.
Here at The Protocol Group, we have the strategies and tools to be able to find top talent for your organisation. Contact us today to find out more.
